London, UK
ListAid,
Brand Identity
ListAid is an AI-powered pricing, listing, and retail intelligence app for charity shops and resellers. We used the brand strategy of "A Circular Economy at Speed" to root the logo and brand identity system. The logo icon shape expanded into a graphic device that helped make the brand colours and imagery cropping very ownable to Listaid's story. Allowing them to clearly get their brand messaging across. This simple set yet bold, strategy driven design system helped ListAid greatly stand out from their competitors and define who they are.
