London, UK
Daily Acta,
Brand Identity
Daily Acta started as a running group focused on building community, but as the founder’s vision grew, the brand needed to grow with it. Inspired by his hybrid athlete lifestyle, we created a minimal aesthetic that feels like an extension of technical running gear. Using a grid system as the anchor and taking inspiration from the strength and texture of rip-stop fabrics, the brand balances strength and precision. The colour palette nods to classic running gear, mostly black and white with pops of colour, giving Daily Acta a clean, functional, and athletic look that lives seamlessly in an athlete’s world.
