Launched in 2003, the Laughing Stock Vineyards (LFNG) quickly became recognized and valued in the British Columbia VQA community. Fast-forward to 2022; the award-winning brand was expanding its portfolio of exemplary wines to include a new sub-brand that would deliver a similarly high-quality product line at a more accessible price point. Arterra came to Jacknife to develop a name, visual identity, and unique packaging designed to reach a new audience group: younger wine consumers still finding their way through the complex selection of choices at retail.

Through creative storytelling, attention to detail, and subtle symbolism, IMBZZL’s packaging ignites conversation and enables connection—providing an entry point for newcomers to confidently enter the wine world while staying true to LFNG’s credibility and reputation.

Completed while working at Jacknife