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CareRX Rebrand

overview

  • Branding

  • Art Direction

project details

The team at Jacknife was tasked with creating a new logo and visual design system for Centric Health, which was becoming CareRx. CareRx is the number one pharmacy provider in Canada of pharmacy services to Long Term Care Homes.

We created a clean brand identity to help reflect on the companies core values towards enhancing the health and wellness of seniors. The new brand needed to be able to speak to both home operators and partners or seniors and their families. The logo was designed to show quality, trust and innovation. While the rest of the brand system was crafted to be dynamic and to show the care the company provides.

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