Angus Lloyd is a team of educational consultants who are committed to helping children and adolescents with diverse learning needs achieve success in school using Direct Instruction programs. They approached me wanting to rebrand for their upcoming 20th anniversary. A lot of the students they work with come from private schools, which helped inspire the new brand image. Their new logo plays up on the private school theme through the use of a crest and the additional gold colour added to the brand. A nod to their old logo is made through the shape of an open book. The colours were made more vibrant, which helped to refresh the brands dated look.

Photography by: Daniel Hadfield